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It has since been used in numerous fashion shoots, films, and advertising campaigns. Eero Saarinen's design for the non-denominational chapel on the campus of Massachusetts Institute of Technology (MIT) can be found next to the Kresge Auditorium and Kresge Oval – which Saarinen also designed. On his return to Finland, Aalto applied a similar mid-century modern approach to the striking Helsinki University of Technology campus in 1950, as well as Säynätsalo Town Hall (1952) and Helsinki House of Culture (1958).
It Turned Designers Into Icons.
Something of a legend in graphic design circles, Paul Rand is also a pioneer of mid-century modern graphic design, applying the principles of bold geometric shapes, clean lines and graphic symbolism to his logos for the likes of IBM, UPS and ABC. Many mid-century modern designers opted for a deliberately artificial aesthetic, rather than trying to imitate wood grain or other more traditional materials. “I am so proud of the work that the Interior Department is doing to pursue a clean energy future as we build an offshore wind industry from the ground up.
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However, Mid-Mod had a massive influence on graphic design and typography. The first examples of these were initially seen through illustrated advertisements, illustrated book covers, and the postcards and signage of the mid-century. As for the designs—they’re horizontally aligned and have clean, clearly defined lines that curve softly.
Refurbish vintage finds
Instead of intricate posters or logos, many Mid-Century Modern graphic works broke down images into shapes or abstractions of the original image. For example, Joao de Camara Leme's poster for The Last of the Mohicans featured a man in a horse who is simplified into dynamic triangles and rectangles. While slight curves are still used, large areas of detail are simplified into recognizable geometries. For example, the horse's body is simplified into a rectangle, the eagle is a pyramid with slices cut out to signify wings, and the feathers on the man's hat are ovals rotated along the black shape of the headpiece. Though much detail is lost, the image remains clearly understood in an elegant composition. While every mid-century modern home has its own nuances, there are some defining traits across this architectural style.
At the heart of this design movement was a desire for a fresh start in the aftermath of World War II. As people sought a break from the past, a new aesthetic that reflected the changing times began to take shape — and this interior design style eventually became knowsn as mid-century modern design. “Mid Century Modern style is characterized by clean lines, organic forms, and a focus on functionality,” expains Robin DeCapua, founder of Madison Modern Home. “The use of natural materials, such as wood and leather, is common in mid-century modern design,” DeCapua adds.
How to Decorate Your Home in Mid-Century Modern Style
The typefaces of the mid-century were super minimalist, with clean and modern lines that were geometrically influenced. Whatever ornamentation there is is generally minimal and serves a function within the space. Vintage mid-century designs tend to be expensive but the intention behind the original designs was to be accessible for all.
Danish architect and designer Poul Henningsen is perhaps best-known for his contribution to lighting design, with one standout example in the mid-century modern style being the PH Artichoke Pendant. Read on to discover 15 iconic examples of mid-century modernism across furniture, architecture, products and graphics... Interest in the aesthetic is fuelled by the success of cult dramas such as Mad Men, driving demand for mid-century modern items at vintage stores, furniture fairs and online marketplaces such as Etsy. However, the influential design movement never dropped out of favour, and today continues to confound critics by remaining on-trend in a big way. Since 2021, BOEM has held four offshore wind lease auctions – including a record-breaking sale offshore New York and New Jersey and the first-ever sales offshore the Pacific and Gulf coasts. BOEM has also advanced the process to explore additional opportunities for offshore wind energy development in the U.S., including in the Gulf of Maine and offshore Oregon and the U.S.
Mid-Century Modern illustrations yield a vintage feel that expresses simplicity and intimacy. And because Mid-Mod is minimal and understated it’s easy to mix with other more flamboyant styles, such as Art Deco. The beauty of mid-mod lies in its ability to transcend and unify design disciplines.
Like Paul Rand, Saul Bass is an undisputed icon of mid-century modernism in graphic design – and his corporate identity work for clients such as Bell System and Continental Airlines was some of the most memorable of the era. His movie title sequences and film posters were arguably even more groundbreaking, however, using simple, graphic visuals to evoke the essence of the subject. Rudolph de Harak was another leading exponent of mid-century modernism in graphic design.
These bold patterns inject a playful and dynamic element into the design, breaking away from the monotony of solid colors. Whether it's a vibrant geometric rug or an abstract wallpaper, these patterns become focal points in the space, adding visual interest and creating a sense of energy and movement. Mid-century modern style is all about earthy materials like walnut wood, making this organic-shaped mirror the perfect piece. While some people argue that midcentury modern has become more of a term for modern design in general than a specific look, part of the struggle to define it may come from how wide-ranging the style is. Part of that is due to the two diverging (yet complementary) directions things took.
Combine these rich tones with crisp whites and neutrals to create a balanced and inviting space. Don't be afraid to experiment with bold pops of color in your accessories and artwork. You don't need to spend your whole budget to get a slice of this timeless style for your apartment or home.
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